|Posters - Advertising|
Pearsons July Belle Epoque USA / 1899 / Advertising Posters / Ernest Haskell / 51x38.5 Original antique advertising poster for the July issue of Pearson's magazine featuring Cutcliffe Hyne's new novel The Lost Continent - 4 color plates - Increased size - 10 cents. Colourful Belle Epoque illustration by the American artist Ernest Haskell (1876-1925) depicting a fashionable young lady leaning on the Pearsons advertisement reading a copy of the magazine. Ernest Haskell was noted for his etchings, engravings, pen and ink drawings, lithographs and watercolours and was an early pioneer of theatre posters; during World War One he was commissioned by the United States Army to develop camouflage painting. Pearson's was a monthly magazine founded in 1896 by the notable British publisher Sir Cyril Arthur Pearson (1866-1921), running until 1939; the US version ran from 1899-1925. Printed in U.S.A. by H.A. Thomas & Wylie Lith. Co. New York. Good condition, restored folds, repaired tears in margins. Backed on linen.