1. Why Advertise with MAD On Collections
2. Types of Advertisements
3. Advertising Policy
1. Why Advertise with MAD On Collections
Why Advertise on MAD On C?
Because the audience is passionate about the content, and the advertising itself is displayed in a manner which respects the beauty and imagery of a viewing gallery within which the content and advertising are displayed together.
MAD On C's policy of only showing quality content means that your advertisements are in great company when they are displayed. Your advertising is shown together with the most cherished and sought-after items. MAD On C uses a variety of means to assure its quality content listings.
MAD On C is a Gallery for imagery & Videos
MAD on C is first and foremost a gallery for display purposes. Its policy of no eCommerce, no commissions, no conflicts means it is not some eCommerce trading site where users are targeted by relevance to a marketplace.
Adverts DON'T chase the audience
The content of your advertising is displayed with content in the galleries on MAD On C that is relevant to the specific interest groups you select as your audience. This means that the audiences find the adverts through their interests rather than the adverts finding the audience through their preferences and past recorded behaviours.
MAD On C was created to serve the communities and interest groups in the world of collections and collectionibles. It promotes awareness and commerce to benefit its members (paying and non-paying) seeking to overcome the inherent shortcomings of the internet for those seeking to trade online, by offering alternatives.
MAD On C's own branding seeks to assure harmony with the brands of its community members mindful of the quality nature of the content and images shown.
A Passionate Audience
Whatever a member's community or communities, whatever their role in those communities there is one thing you can say about everyone of our members - they are passionate! If you want to engage with passionate interested people, this is the place to be!
We are not a social media site given simply to offering content for viewing, we serve the needs of an industry offering a variety of services to both fee and non-fee paying members including searching for specific items to buy, to sell, to value, to collect, to view and of course to verify their provenance and condition. We promote events, offer travel guides for members wishing to follow their passion internationally. So, as you might expect, multiple languages will be coming to the site shortly.
The nature of the services we offer, the many different types and styles of marketplaces and other features we offer our members ensures a high level of engagement with the audience we serve.
MAD On C is unique
MAD On C is unique in its defined mission to help communities and interest groups, as a community media platform.
2. Types of Advertisements
Advertising with MAD On Collections is highly targeted by reference to the specific interest groups and communities selected. Many online media platforms follow their users' preferences and insert advertising appropriate to those preferences which are often out of context. Advertising on MAD On Collections is in context and specific to the specific interest groups you select. In other words, the audiences find the adverts through their interests rather than the adverts finding the audience through their preferences.
Because the enjoyment of the content on MAD On C is a requirement of our audiences, MAD On C has greatly limited the advertising on the platform. Furthermore, as our users require a gallery format, we have restricted the limited advertising to a few specific areas in order to maximise the impact of the advertising and minimise its impact on the overall visual experience of the beauty of the listings shown.
Advertisements on Devices
All advertisement types described below work equally on mobile, tablet, desktop and PC.
Types of Advertisements
MAD On C offers the following types of advertising:-
1. 1st Billboards
These are billboard at the top of the gallery or marketplace and rotate adverts in and out. A single rotation time is preset to provide the viewer with sufficient time to read the advert. The number of different adverts can either be 10 adverts or 30 adverts. As the viewer scrolls down a gallery, the Billboard is lost from view.
2. 2nd & 3rd Billboards
As Billboards, these ads operate in the same way as the 1st Billboard rotating images. They are located on the side of a gallery. These ads are continuously viewed as they scroll down with the viewer. They are initially shown as sidebar ads on the opening section of the gallery. Their positioning remains on the side, but because they are constantly viewed, they in effect become the banner ads in the gallery as a user scrolls down the content.
3. Banner Ads
These are the 1st, 2nd and 3rd Billboard ads but static with a single advertisement. They do not rotate ads.
4. Social Media Feed
MAD On C's systems enable advertisers to automatically feed their social media listings to their adverts on MAD On C. Their social media postings can, therefore become their advertising content on MAD On C.
5. In Gallery Scratchcard Ad
This is a surprise ad, as a digital advertisement that mimics a lottery type scratch card. The viewer uses the mouse on a PC or a finger of using a mobile phone or tablet in order to uncover the ad. It is an opportunity for an advertiser to engage twice with the viewer and creates engagement between the viewer and the ad.
It is in nature equivalent to a click through. Used creatively, it can be a very powerful means of communication. This is the only form of advertising permitted within a marketplace or gallery.
6. Banner Swapper
This is a banner ad where a static advertisement is shown but when a person hovers over the advert with a mouse or finger, a second advertisement is shown.
7. Expandable Banner
This is a banner ad with a static advertisement on it. When a mouse or finger hovers over the banner, a drop down banner appears which is 2x the size of the original banner and shows further advertising content.
8. Banner Video
This is a banner advertisement with a video link.
9. Screen Savers
Screen saver ads appear in each and every gallery and marketplace. They appear automatically when there has been inactivity on the platform for a pre-programmed lapse of time by a user. Screen saver ads appear on the user's screen alone without any other content and must be closed by the user to continue viewing or leaving the Site. Screen saver ads can be small or fill the device (PC, tablet or mobile phone) screen.
10. Notifications - Emails
These are emails sent to a user automatically by the MAD On C platform when a listing is made that corresponds to the user's interests. Users are invited without obligation to register their interests on their personal member dashboards. When such a listing is made the user is automatically notified of the listing for viewing purposes.
11. Notification Email Banners
These are the banners that appear at the top of the notification emails.
12. Notifications Email bottom bars
These are the bottom banners that appear on notification emails. There are three bottom banners on the email.
13. Keyword Targeting
Up to 20 Keywords are permitted per advertisement.
3. Advertising Policy
MAD On C's revenue must not compete with its clients
MAD On C's objectives include promoting the popularity and trade in Collections and Collectionibles worldwide, and so grow the communities it serves. MAD On C is not a sales platform. If it were it would be competing with its clients. So MAD On C must earn its revenues elsewhere and in a manner that does not conflict with its clients. Advertising is a source of revenues.
Equality of treatment between trading professionals
In serving the variety of different communities, in addition to its policy of non-conflict, MAD On C observes a policy of equal treatment of those communities of trading professionals. Its policy of equality of treatment means that:
· Auction Houses and Dealers are not permitted to advertise and, in effect, they do so by listing items in the galleries; and
· Advertising of specific items is not permitted as again, these are what the galleries and marketplaces are for. Products and product lines are permitted, but not specific stand-alone items;
Advertising is permitted as long as it can be displayed in a manner that works harmoniously with the collectionibles content or items listed on the platform. Advertising that for any reason does not, cannot be accepted.
All Advertisements submitted are subject to the sole and discretionary approval of MAD on Collections. We reserve the right to refuse to accept advertisements at any time for any reason.
Approval and publication of an advertisement by MAD On C on its site or used in its marketing do not constitute an endorsement of that product.
Advertising copy must be factual, it must not mislead and it must not offend in any way.
We encourage transparency and the use of links in all listings and advertising and an advertiser cannot link to a page that prevents a user from easily returning to the MAD on C Platform.
MAD On C will not permit advertisements for the following products or services at any time:-
· anything illegal, offensive or objectionable
· anything unsuitable for an audience of under 13 years of age, in our sole discretion;
· anything fraudulent, deceptive, illicit, misleading or which discriminates in any way or form an individual or group or community on the basis of age, race, religion, gender, sexual orientation, material status, or disability
· unreasonable, unlikely or extraordinary product or service claims
· advertisements that contain spyware or adware or link to such a site.
All advertisements are accepted and published on the warranty of the advertiser and their representatives that they are authorized to publish the entire contents and subject matter of the advertisement and are not infringing any copyright, intellectual property of other rights in doing so.
MAD On C shall not be liable for any failure to publish an advertisement and will do its best to publish advertisements.
MAD On C is not responsible for incidental or consequential damage for any errors in displaying any Advertisement.
For more information about advertising on MAD on C please contact us.